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烏達區文化旅游體育局積極開展2023年文化旅游商品傳承創新專項資金項目申報工作

發布時間:2022-12-22 16:50:58   作者:烏達區文化旅游體育局   來源:本站原創   瀏覽次數:

按照烏海市文體旅游廣電局關于2023年文化旅游商品傳承創新專項資金項目申報工作各項要求,烏達區文化旅游體育局高度重視,積極鼓勵并組織吉奧尼酒莊申報葡萄酒文創商品開發項目,截至目前,該項目申報材料已上報至市文體旅游廣電局。

吉奧尼葡萄酒文創商品開發項目通過深度發掘烏海沙漠葡萄酒文化內涵,讓美酒與文化充分碰撞,做到葡萄酒文化價值的持續深化與延伸。通過開發擬人化IP葡萄娃娃卡通玩偶,肆喜禮盒等文化旅游創意商品、打造葡萄酒文創商品設計體驗區,為游客提供葡萄酒瓶繪畫、葡萄酒瓶面塑浮雕、葡萄酒木塞工藝品制作等獨具特色的文化體驗,形成更加完整、競爭力較強的旅游產品系列,將葡萄酒莊建設成為獨具特色的旅游景區。

    下一步,烏達區文化旅游體育局將切實做好助企紓困工作,充分發揮文化旅游商品傳承創新專項資金的支持引導作用,扶持文化旅游商品實體店、文化旅游創意商品開發項目建設,不斷激發調動文創企業開發新產品的積極性和創造力。

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